marketing culture and their effects on perceived long-term customer satisfaction. The public schools were selected to conduct … marketing culture scale of Webster (1993) by adding several new items to dimensions based on current literature in order to … adapt items to Turkish culture, (2) services marketing culture scale was adapted to non-profit organizations, in specific to …

growing interest. In this context, the purpose of this paper is to examine whether marketing culture has a positive effect on … marketing culture, Webster’s (1990) marketing culture model with 34 items was adopted. Six basic dimensions of “service quality … was found that marketing culture had a significant and positive effect on job satisfaction. In particular, the marketing …

culture and organizational commitment. In addition, relations between dimensions or marketing culture and dimensions of … correlation analyze, it was found out that there was a significant relationship between marketing culture and organizational … commitment. Accordingly the main hypothesis was supported. Also relations between dimensions of marketing culture and dimensions …

Purpose – The purpose of this paper is to examine a multidimensional model of marketing culture and performance in …) marketing culture dimensions and attempts to underline how such associations affect restaurants’ performance. Design …. Findings – The empirical findings indicate that the marketing culture dimensions are seven rather than six, as proposed by …