Ostrovskaya, Victoria; Yurev, Vladislav; Stepicheva, Olga; … - In: Review of Applied Socio-Economic Research 8 (2014) 2, pp. 124-131
The author explores the basic principles of marketing innovation, the point of view of modern scholars on marketing … marketing innovation for the modern enterprise, analyzes the application of marketing innovation in the strategic management of … the modern enterprise, developing a model of application of marketing innovation in the strategic management of a modern …