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Search: subject:"Masstige brand passion"
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Brand management
2
Consumer behaviour
2
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Markenführung
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Masstige brand passion
2
Brand
1
Brand envy
1
Brand image
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Celebrity endorsement
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Celebrity-Werbung
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Emotion
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Generational cohorts
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Markenartikel
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Markenimage
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Mass prestige value
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Masstige theory
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Physical attractiveness of celebrity
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Product design
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Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Shah, Syed Mir Muhammad
1
Shahid, Shadma
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Journal of business research : JBR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping
masstige
brand
passion
in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
2
The role of product design in shaping
masstige
brand
passion
: a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
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