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Attitudes and intentions toward
masstige
strategies
: a cross-cultural study of French and Chinese consumers
Pizzetti, Marta
;
Chéreau, Philippe
;
Soscia, Isabella
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383078
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