Dąbrowski, Dariusz - In: Journal of business economics and management 20 (2019) 6, pp. 1168-1188
that represent dimensions of creativity-i.e. a product's meaningfulness and novelty. The model was tested on a sample of … both the product's meaningfulness and its novelty. The second mechanism works directly, through the market knowledge …'s effect on commercial success, as well as indirectly, through product meaningfulness. Subsequently, theoretical and managerial …