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Search: subject:"Media"
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Subject
All
Social Web
20,258
Social web
20,255
Online-Marketing
12,638
Internet marketing
12,535
Consumer behaviour
7,411
Konsumentenverhalten
7,397
Deutschland
3,663
Electronic Commerce
3,459
Mediensektor
3,310
Media industries
3,308
Internet
3,295
Germany
3,265
E-commerce
3,258
Kommunikationsmedien
3,229
Communication media
3,217
Viral marketing
2,836
Virales Marketing
2,834
Relationship marketing
2,696
Beziehungsmarketing
2,692
Online retailing
2,674
Online-Handel
2,674
Werbung
2,569
Advertising
2,568
Werbewirkung
2,517
Soziales Netzwerk
2,514
Advertising effects
2,494
Markenführung
2,484
Brand management
2,477
Social network
2,338
USA
2,311
Social media
2,244
United States
2,176
social media
2,129
Theorie
2,097
Theory
2,054
Digitalisierung
1,889
Digitization
1,774
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,733
Mediennutzung
1,669
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Online availability
All
Undetermined
16,173
Free
10,928
Type of publication
All
Article
29,482
Book / Working Paper
19,497
Journal
370
Other
53
Type of publication (narrower categories)
All
Article in journal
20,229
Aufsatz in Zeitschrift
20,229
Aufsatz im Buch
6,320
Book section
6,320
Graue Literatur
3,770
Non-commercial literature
3,770
Working Paper
3,068
Arbeitspapier
2,566
Hochschulschrift
1,510
Collection of articles of several authors
1,270
Sammelwerk
1,270
Thesis
1,071
Aufsatzsammlung
921
Case study
702
Fallstudie
702
Konferenzschrift
500
research-article
497
Conference paper
325
Konferenzbeitrag
325
Ratgeber
322
Article
302
Guidebook
295
Lehrbuch
277
Dissertation u.a. Prüfungsschriften
269
Amtsdruckschrift
257
Government document
257
Conference proceedings
244
Textbook
216
Bibliographie
209
Bibliografie enthalten
165
Bibliography included
165
Statistik
160
Collection of articles written by one author
132
Sammlung
132
Statistics
131
Handbook
124
Handbuch
124
Conference Paper
68
Forschungsbericht
65
Advisory report
58
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All
English
37,898
German
8,542
Undetermined
2,350
Hungarian
262
French
225
Spanish
135
Italian
43
Polish
41
Russian
41
Swedish
28
Portuguese
26
Danish
12
Dutch
11
Finnish
10
Norwegian
10
Serbian
9
Croatian
7
Bulgarian
6
Romanian
6
Czech
5
Lithuanian
5
Turkish
4
Slovak
3
Vietnamese
3
Belarusian
2
Latvian
2
Slovenian
2
Ukrainian
2
Afrikaans
1
Bosnian
1
Indonesian
1
Albanian
1
Chinese
1
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Author
All
Press, World Trade
157
Budzinski, Oliver
98
Kind, Hans Jarle
81
Dewenter, Ralf
78
Hess, Thomas
74
Thomas, Tobias
68
Petrova, Maria
63
Wirtz, Bernd W.
63
Kreutzer, Ralf T.
52
Waldfogel, Joel
51
Enikolopov, Ruben
48
Zhuravskaya, Ekaterina
47
Dwivedi, Yogesh Kumar
44
Peitz, Martin
44
Anderson, Simon P.
42
Goldfarb, Avi
42
Stroebel, Johannes
42
Sabatini, Fabio
41
Whinston, Andrew B.
41
Qiu, Liangfei
39
Sjurts, Insa
39
Tucker, Catherine
39
Adena, Maja
38
Shapiro, Jesse M.
38
Skiera, Bernd
38
Durante, Ruben
37
Gentzkow, Matthew Aaron
37
Friedrichsen, Mike
36
Roth, Christopher
36
Siegert, Gabriele
36
Ghose, Anindya
35
Kuchler, Theresa
35
Sobbrio, Francesco
35
Kollmann, Tobias
34
Strömberg, David
34
Bauer, Hans H.
33
Law, Chun Hung Roberts
33
Wilbur, Kenneth C.
33
Füller, Johann
31
Karmasin, Matthias
31
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Institution
All
Springer Fachmedien Wiesbaden
215
IGI Global
187
National Bureau of Economic Research
168
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
88
Institut für Demoskopie Allensbach
68
eSocialSciences
60
OECD
44
Europäische Kommission
42
C.E.P.R. Discussion Papers
37
Nomos Verlagsgesellschaft
33
Economics Research, World Bank Group
25
Europäische Kommission / Generaldirektion Bildung und Kultur
23
Books on Demand GmbH <Norderstedt>
20
London School of Economics (LSE)
20
Information Resources Management Association
19
International Telecommunications Society (ITS)
18
American Marketing Association
17
European Research Centre on Migration and Ethnic Relations <Utrecht>
17
Springer-Verlag GmbH
17
Verlag Dr. Kovač
17
Agricultural and Applied Economics Association - AAEA
15
CESifo
15
Haufe-Lexware GmbH & Co. KG
15
Organisation for Economic Co-operation and Development
15
Edward Elgar Publishing
14
Springer Gabler <Firma>
14
Center for Tobacco Control Research and Education, UC San Francisco
13
International Institute of Social and Economic Sciences
13
Universität Mannheim
13
Arbeitsgemeinschaft Media-Analyse
12
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
12
Institute for the Study of Labor (IZA)
12
Inter-American Development Bank
12
NET Institute
12
RECON
12
World Bank
12
ARENA
11
EconWPA
11
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
11
Media-Micro-Census GmbH <Frankfurt, Main>
11
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Published in...
All
Journal of business research : JBR
645
SpringerLink / Bücher
375
Journal of retailing and consumer services
329
Technological forecasting & social change : an international journal
292
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
262
International journal of internet marketing and advertising : IJIMA
240
Journal of advertising research
221
Information systems research : ISR
198
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
190
Springer eBook Collection
182
Journal of marketing communications
170
Management science : journal of the Institute for Operations Research and the Management Sciences
169
Tourism management : research, policies, practice
168
NBER working paper series
167
Journal of management information systems : JMIS
157
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
152
International journal of advertising : the review of marketing communications
147
Psychology & marketing
145
Journal of media business studies
143
The journal of media economics
143
CESifo working papers
141
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
138
Working paper / National Bureau of Economic Research, Inc.
130
International journal of hospitality management
128
Physica A: Statistical Mechanics and its Applications
127
Journal of internet commerce
125
Electronic commerce research
122
Discussion papers / CEPR
116
Industrial marketing management : the international journal for industrial and high-tech firms
116
Journal of travel and tourism marketing
111
NBER Working Paper
110
International journal of electronic marketing and retailing : IJEMR
109
Business horizons
108
Journal of marketing management : MM
108
International journal of advertising : the quarterly review of marketing communications
106
International journal of business information systems : IJBIS
104
Journal of promotion management : innovations in planning and applied research
101
Management information systems : mis quarterly
101
Research
98
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
97
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Source
All
ECONIS (ZBW)
42,008
USB Cologne (EcoSocSci)
2,659
RePEc
2,225
Other ZBW resources
986
EconStor
918
BASE
517
ArchiDok
71
USB Cologne (business full texts)
18
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49,011
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49011
Freedom of the press in South Korea, 1945 - 1983 : a sociopolitical and legal perspective
Youm, Kyu-ho
-
1985
Persistent link: https://www.econbiz.de/10000765415
Saved in:
49012
Annuaire statistique de la culture / Industries de la culture
Paris : La Documentation Française
-
1985 -
Persistent link: https://www.econbiz.de/10000547570
Saved in:
49013
Die Werbeagenturen GWA
Gesellschaft Werbeagenturen
-
Moisburg : Siegmund
;
1961: Frankfurt, M. : GWA
;
1980: …
-
1961 nachgewiesen; 1980/81(1980) - 1985/86(1985)
Persistent link: https://www.econbiz.de/10000366745
Saved in:
49014
Forty years an advertising agent : 1865 - 1905
Rowell, George P.
-
1985
-
Reprint, orig. publ. New York 1906
Persistent link: https://www.econbiz.de/10000697034
Saved in:
49015
The advertising appropriation
Haase, Albert E.
-
1985
-
Reprint, orig. publ.: 1. ed. New York 1931
Persistent link: https://www.econbiz.de/10000697099
Saved in:
49016
This business of music
Shemel, Sidney
;
Krasilovsky, M. W.
-
1985
-
Rev. and enlarged, 5.ed.
Persistent link: https://www.econbiz.de/10000699498
Saved in:
49017
Papers of the American Association of Advertising Agencies : 1927
1985
-
Reprint, Orig. publ. New York 1927
Persistent link: https://www.econbiz.de/10000700172
Saved in:
49018
Nowe wynagrodzenia autorskie : przepisy, tabele, wyjaśnienia ; wedlu stanu prawnego na dzień 1 października 1985 r.
Wiśniewski, Andrzej W.
-
1985
Persistent link: https://www.econbiz.de/10000706397
Saved in:
49019
Die Diskussion über den Einfluß der werbetreibenden Wirtschaft auf die Fernseh-Vorabendprogramme der öffentlich-rechtlichen Rundfunkanstalten : Darst. d. Diskussion u. Überprüfung...
Ciesielski, Thomas R.
-
1985
Persistent link: https://www.econbiz.de/10000712895
Saved in:
49020
Industrialisierung des Bewußtseins : eine kritische Auseinandersetzung mit den "neuen" Medien
Bismarck, Klaus von
;
Gaus, Günter
;
Kluge, Alexander
; …
-
1985
-
Orig.-Ausg.
Persistent link: https://www.econbiz.de/10000076323
Saved in:
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