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Search: subject:"Media Audit"
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Czech Republic
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marketing strategy
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Král, Petr
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Lhotáková, Markéta
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Shamina, Yana
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Tisovsky, Maria
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Tisovski, Maria
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Acta Oeconomica Pragensia
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Acta Universitatis Bohemiae Meridionales
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Analysis of Media Coverage of the Czech Republic and its Potential Impact on Perception of Czech Republic
Lhotáková, Markéta
;
Král, Petr
;
Shamina, Yana
; …
-
2013
international affairs
Media
audit
showed, that to positive impression about Czech republic contributed mostly articles covering …
Persistent link: https://www.econbiz.de/10011315737
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2
Analysis of Media Coverage of the Czech Republic and its Potential Impact on Perception of Czech Republic
Lhotáková, Markéta
;
Král, Petr
;
Shamina, Yana
; …
- In:
Acta Universitatis Bohemiae Meridionales
15
(
2012
)
2
,
pp. 41-54
international affairs
Media
audit
showed, that to positive impression about Czech republic contributed mostly articles covering …
Persistent link: https://www.econbiz.de/10010638355
Saved in:
3
An Analysis of Media Perception of the Czech Republic in Selected Foreign Media in 2010-2011
Král, Petr
;
Lhotáková, Markéta
;
Tisovski, Maria
; …
- In:
Acta Oeconomica Pragensia
2012
(
2012
)
5
,
pp. 36-47
negative one. Cross-cultural differences in the media coverage were also identified and analyzed. The
media
audit
conducted …
Persistent link: https://www.econbiz.de/10011195175
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