Search Results - subject:"Media campaign"

The media or the message? : experimental evidence on mass media and modern contraception uptake in Burkina Faso

Glennerster, Rachel; Murray, Joanna; Pouliquen, Victor - 2021

Persistent link: https://www.econbiz.de/10013162570

Public media campaign and energy conservation : a natural experiment in Singapore

Agarwal, Sumit; Sing, Tien-foo; Sultana, Mahanaaz - In: Energy economics 114 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013477427

Motivations behind donations for health-related organizations : threat appraisal and coping appraisal : the case of the ALS Ice Bucket Challenge

Li, Jo-Yun; Wen, Jing - In: Health marketing quarterly 34 (2017) 3, pp. 217-231

Persistent link: https://www.econbiz.de/10011744230

Can social media campaigns backfire? : exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification

Arli, Denni; Dietrich, Timo - In: Journal of promotion management : JPM 23 (2017) 6, pp. 834-850

Persistent link: https://www.econbiz.de/10011799616

The Effect of Anti-Smoking Media Campaign on Smoking Behavior: The California Experience

Liu, Hong; Tan, Wei - In: Annals of Economics and Finance 10 (2009) 1, pp. 29-47

This paper evaluates the effectiveness of California anti-smoking media campaign in changing smoking behavior of adults … endogeneity problem. Overall, the results suggest that the anti-smoking media campaign not only significantly reduces the …

Persistent link: https://www.econbiz.de/10009207411

Evaluation of the â€œLose Your Excuseâ€ Public Service Advertising Campaign for Tweens to Save Energy

Bertrand, Jane T.; Goldman, Patty; Zhivan, Natalia; … - In: Evaluation Review 35 (2011) 5, pp. 455-489

This study evaluates the 2008â€“2009 â€œLose your Excuseâ€ public service advertising (PSA) campaign on energy efficiency targeting 8- to 12-year-olds, intended to increase knowledge, foster proactive attitudes, and change energy usage behaviors. Baseline and two follow-up surveys...

Persistent link: https://www.econbiz.de/10011136519

Tobacco Policy Making in California 2001-2003: No Longer Finishing First

Ibrahim, Jennifer K. Ph.D.; Glantz, Stanton A. Ph.D. - Center for Tobacco Control Research and Education, UC … - 2003

filed suit against the California Tobacco Education Media Campaign, claiming that the media campaign made it impossible for … Lorillard, by returning to the California Courts in April 2003, filing allegations of vilification by the Media Campaign. * The … funding for the Media Campaign $19 million in FY1999-2000 to $45 million for FY2000-2001 and FY2001-2002. In 2001, Governor …

Persistent link: https://www.econbiz.de/10011131418

Jordan: Mass Media Cmapaign Combating Smoking Requires Serious Commitment and Not Just Words

Ma'ayeh, Suha P - Center for Tobacco Control Research and Education, UC …; … - 2003

Jordan: Mass Media Campaign Combating Smoking Requires Serious Commitment and Not Just Words Introduction Tobacco use …

Persistent link: https://www.econbiz.de/10011131441

Tobacco Use in California: An Evaluation of the Tobacco Control Program, 1989-1993. A Report to the California Department of Health Services

Pierce, JP; Evans, N; Farkas, AJ; Cavin, SW; Berry, C; … - Center for Tobacco Control Research and Education, UC … - 1994

an increase of at least 25 cents in the tobacco tax. Chapter 5. THE IMPACT OF THE ANTITOBACCO MASS MEDIA CAMPAIGN IN … with the start of the mass media campaign. During a 12-month period, consumption declined by 12%. At this time, the media … smoking for more than 1 day increased whenever the mass media campaign was in the field and decreased during the period when …

Persistent link: https://www.econbiz.de/10010537945

Tobacco Taxes and the Anti-Smoking Media Campaign: The California Experience

Hu, Teh-wei; Sung, Hai-yen; Keeler, Theodore E. - Institute of Business and Economic Research (IBER), … - 1994

Persistent link: https://www.econbiz.de/10010677806