Germano, Fabrizio; Meier, Martin - In: Journal of Public Economics 97 (2013) C, pp. 117-130
Given that over half the revenues of global newspaper publishing come from advertising (80% in the US and 57% in OECD countries, OECD, 2010), we study how media firms internalize the effect of their own coverage on advertisers' sales and hence on their own advertising revenues. We show, within a...