Shandy, Venny Mellandhia; Mulyana, Asep; Harsanto, Budi - In: Cogent Business & Management 10 (2023) 2, pp. 1-15
This study examines the effect of social media richness on business performance, mediated by brand equity. The study … structural equations models partial least squares (SEM PLS). The results indicate that social media richness has influence on …. Furthermore, social media richness influences business performance by facilitating information-sharing activities and providing a …