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Search: subject:"Media synergy"
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Internet marketing
5
Online-Marketing
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Advertising
4
Advertising effects
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Werbewirkung
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4
Marketing management
3
Marketingmanagement
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Media synergy
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Synergie
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Synergy
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media synergy
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B‐boys
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Banerjee, Syagnik
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Dagger, Tracey S.
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Danaher, Peter J.
1
Diehl, Sandra
1
Henry, Paul
1
Hofacker, Charles F.
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Journal of marketing analytics : JMA
2
International Journal of Culture, Tourism and Hospitality Research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
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ECONIS (ZBW)
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Discovering synergies and conflicts in online and offline in-store engagement
Banerjee, Syagnik
;
Sultan, Fareena
;
Hofacker, Charles F.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 761-776
Persistent link: https://www.econbiz.de/10014537401
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2
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
3
Measuring media channel performance : a proposed alternative to the "last-in wins" methodology
Robertshaw, Gary S.
- In:
Journal of marketing analytics : JMA
5
(
2017
)
3/4
,
pp. 121-130
Persistent link: https://www.econbiz.de/10011855271
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4
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
5
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
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6
Mining the cypher: branding and breakdance
Dalecki, Linden
- In:
International Journal of Culture, Tourism and …
5
(
2011
)
4
,
pp. 364-375
‐boy culture and tourism, the hip‐hop industry at large, book publishing, intra‐industry
media‐synergy
, the Hollywood film industry …
Persistent link: https://www.econbiz.de/10014768315
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