Tong, Daoqin; Ren, Fang; Mack, James - In: Socio-Economic Planning Sciences 46 (2012) 2, pp. 149-156
The recent drive among consumers to purchase fresh, healthy and environmentally friendly food has brought about a renewed interest in farmers’ markets. However, ensuring the success of a farmers’ market is not an easy task. Unlike general grocery stores, farmers’ markets often have very...