Ayers, Douglas J.; Menachemi, Nir; Ramamonjiarivelo, Zo; … - In: Journal of Product & Brand Management 18 (2009) 2, pp. 127-135
Purpose – This paper aims to examine the role of network effects (defined as increased utility for users of a technology that occurs when adoption increases among other users) in the adoption of electronic medical records (EMR) systems. EMR systems, which have experienced slow adoption rates,...