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Year of publication
Subject
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Consumer behaviour 271 Konsumentenverhalten 266 Advertising effects 209 Werbewirkung 209 Advertising 103 Werbung 97 Internet marketing 87 Online-Marketing 87 Social Web 76 Social web 76 Message framing 72 Prospect Theory 59 Prospect theory 59 Experiment 58 Communication 54 Brand management 46 Markenführung 46 Kommunikation 45 Viral marketing 45 Corporate social responsibility 44 Virales Marketing 44 Corporate Social Responsibility 39 Public relations 38 Öffentlichkeitsarbeit 38 message framing 36 Brand image 35 Markenimage 35 Werbepsychologie 35 Emotion 34 Marketing management 34 Marketingmanagement 34 Psychology of advertising 34 Internet 30 Social marketing 28 Online retailing 24 Online-Handel 24 Social Marketing 24 Credibility 22 Glaubwürdigkeit 18 message 18
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Online availability
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Undetermined 471 Free 144
Type of publication
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Article 634 Book / Working Paper 77 Journal 1 Other 1
Type of publication (narrower categories)
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Article in journal 466 Aufsatz in Zeitschrift 466 research-article 41 Working Paper 19 Graue Literatur 13 Non-commercial literature 13 Arbeitspapier 11 Article 11 review-article 7 Aufsatz im Buch 4 Book section 4 conceptual-paper 4 Conference Paper 3 Conference paper 3 Konferenzbeitrag 3 Thesis 3 case-report 2 Congress Report 1 Dissertation u.a. Prüfungsschriften 1 Guidebook 1 Hochschulschrift 1 Konferenzschrift/Kongressbericht 1 Ratgeber 1 review 1 viewpoint 1
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Language
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English 600 Undetermined 105 German 5 Czech 1 French 1 Polish 1
Author
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Bae, Mikyeung 6 Mattila, Anna S. 6 Sung, Yoon Hi 6 Kim, Dong Hoo 5 Yoon, Sukki 5 Andreu, Luisa 4 Balaji, M. S. 4 Gamliel, Eyal 4 Herstein, Ram 4 Lee, Wei-Na 4 Reuter, Anna 4 Rim, Hyejoon 4 Rogge, Lisa 4 Sar, Sela 4 Shen, Dehua 4 VINTE, Claudiu 4 Vollmer, Sebastian 4 Wu, Linwan 4 Yang, Dong-jenn 4 Baek, Tae Hyun 3 Blanco, Mariana 3 Borges, Adilson 3 Chattopadhyay, Tuhin 3 Cheong, Yunjae 3 Choi, Youngjoon 3 Choi, Yung Kyun 3 Drouvelis, Michalis 3 Dwivedi, Yogesh Kumar 3 Gomez, Pierrick 3 Grinstein, Amir 3 Harbaugh, Rick 3 Jain, Shailendra Pratap 3 Kangasharju, Aki 3 Kapoor, Payal S. 3 Kim, Hyuksoo 3 Kim, Jungkeun 3 Kim, Kihan 3 Kronrod, Ann 3 Lee, So Young 3 Levinson, David 3
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 4 HAL 3 Networks, Economics and Urban Systems Research Group (Nexus), University of Minnesota 3 University of Virginia, Department of Economics 3 California Agricultural Experiment Station / Department of Agricultural and Resource Economics 2 Department of Economics, University of Birmingham 2 Inter-American Development Bank 2 Centre d'Économie de la Sorbonne, Université Paris 1 (Panthéon-Sorbonne) 1 College of Health and Science 1 Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona 1 Departamento de Economía Aplicada III (Econometría y Estadística), Facultad de Ciencias Económicas y Empresariales 1 Department of Business Economics and Public Policy, Kelley School of Business 1 Department of Economics and Finance, College of Business and Economics 1 Department of Management, Technology and Economics (D-MTEC), Eidgenössische Technische Hochschule Zürich (ETHZ) 1 EconWPA 1 Electrical and Computer Engineering 1 European School of Management and Technology (ESMT) 1 HEC Paris (École des Hautes Études Commerciales) 1 Handelshøgskolen, Universitetet i Stavanger 1 Institute for Transportation Studies (ITS), University of California-Berkeley 1 International Federation for Information Processing / Technical Committee Data Communication 1 International Symposium on Computer Message Systems 1 Mathematica Policy Research 1 NET Institute 1 Santa Fe Institute 1 School of Computing and Mathematics 1 Seminar für Wirtschafts- und Sozialstatistik, Wirtschafts- und Sozialwissenschaftliche Fakultät 1 Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 Sonderforschungsbereich 373, Quantifikation und Simulation ökonomischer Prozesse, Wirtschaftswissenschaftliche Fakultät 1 Théorie Économique, Modélisation, Application (THEMA), Université de Cergy-Pontoise 1 Tilburg University, Center for Economic Research 1 Tinbergen Institute 1 Tinbergen Instituut 1 Tulane University 1 University of Bonn, Germany 1 University of Colorado at Boulder 1 University of Western Sydney 1 Université Paris-Dauphine (Paris IX) 1 eSocialSciences 1
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Published in...
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Journal of business research : JBR 39 Journal of marketing communications 20 International journal of advertising : the review of marketing communications 19 International journal of hospitality management 13 Journal of retailing and consumer services 12 Journal of Social Marketing 10 Corporate communications : an international journal 9 Health marketing quarterly 9 Psychology & marketing 9 International journal of advertising : the quarterly review of marketing communications 8 International journal of internet marketing and advertising : IJIMA 8 European journal of marketing 7 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 7 Journal of nonprofit & public sector marketing 7 Journal of promotion management : JPM 7 Journal of promotion management : innovations in planning and applied research 7 Journal of travel and tourism marketing 7 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 7 Marketing intelligence & planning 7 Corporate Communications: An International Journal 6 Tourism management : research, policies, practice 6 Asia Pacific Journal of Marketing and Logistics 5 Informatica Economica 5 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 5 Journal of Consumer Marketing 5 Journal of social marketing : JSOCM 5 Cogent business & management 4 Corporate reputation review : an international journal 4 Information systems research : ISR 4 Journal of Business Research 4 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 4 Journal of marketing 4 MPRA Paper 4 Marketing Intelligence & Planning 4 The journal of product & brand management 4 Cogent Business & Management 3 Energy Policy 3 European Journal of Marketing 3 International journal of business communication : IJBC ; a publication of the Association of Business Communication 3 International review on public and non-profit marketing 3
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Source
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ECONIS (ZBW) 488 RePEc 121 Other ZBW resources 69 EconStor 22 BASE 8 USB Cologne (EcoSocSci) 5
Showing 1 - 10 of 713
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Influence of Intimacy for Webtoon Creators on Attitudes Toward Illegal Webtoon Consumption: Focusing on the Moderating Effects of Message Framing and Message Subject
Hong, Semin; Lee, Sang Woo; Kang, Hyojin - 2024
Persistent link: https://www.econbiz.de/10015057380
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The impact of senders' identity to the acceptance of electronic word-of-mouth of consumers in Vietnam
Dinh Hung; Doan Thanh Ha - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 2, pp. 213-219
Persistent link: https://www.econbiz.de/10012667286
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Factors affecting the impact of text message advertising
Livas, Christos; Skotis, Apostolos - In: International journal of internet marketing and … 16 (2022) 3, pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
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Impact of a corporate social responsibility message on consumers' sustainable behaviours and purchase intentions
Louis, Didier; Lombart, Cindy - In: Corporate social responsibility and environmental management 31 (2024) 1, pp. 579-599
Persistent link: https://www.econbiz.de/10014465335
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Unveiling femvertising : examining gratitude, consumers attitude towards femvertising and personality traits
Waqar, Amber; Jamil, Mahwish; Al-Hazmia, Nabil Mohemmed; … - In: Cogent business & management 11 (2024) 1, pp. 1-16
relationship between the message involvement of consumers and their attitude towards femvertising. The present study further … investigates the potential mediating role of gratitude in the relationship between message involvement and attitude towards … influence of personality traits, specifically extraversion and agreeableness, on the indirect association between message …
Persistent link: https://www.econbiz.de/10014540221
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The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia; Bergianti, Francesca; Gabrielli, Veronica; … - In: Journal of business research : JBR 170 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
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Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto; Ono, Akinori - In: International journal of advertising : the review of … 43 (2024) 5, pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
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Investigating the effectiveness of virtual influencers in prosocial marketing
Igarashi, Reika; Bhoumik, Kshitij; Thompson, Jamie - In: Psychology & marketing 41 (2024) 9, pp. 2121-2135
Persistent link: https://www.econbiz.de/10015075167
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It is a match! : the effect of regulatory fit on new products recommendations
Zhang, Junhui; Balaji, M. S.; Luo, Jun; Jha, Subhash; … - In: Psychology & marketing 41 (2024) 8, pp. 1882-1899
Persistent link: https://www.econbiz.de/10015074447
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Hero or Villain: The Paradox of AI Algorithmic Disclosure in Utilitarian Versus Deontological Ethics
Kim, Woo Jin; Ryoo, Yuhosua; Kim, Eunjin Anna; … - 2024
Artificial intelligence (AI) already permeates various aspects of our daily lives, with applications ranging from recommendation systems and autonomous vehicles to personal home assistants and educational support systems (Kaur et al., 2020). These AI systems meet many of our personal needs while...
Persistent link: https://www.econbiz.de/10015057384
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