Mbugua, Levi; Magambo, John Odhiambo - In: Businesses 3 (2023) 1, pp. 19-35
study was to examine the factors contributing to health microinsurance uptake among the informal sector groups so as to … repositioning health microinsurance products, followed by the use of mobile phone technology, then the mode of communication, social … findings implied that, for health microinsurance companies to reposition in the informal sector market, trust, product value …