Apaydin, Marina; Koura, Perihan; El Gabaly, Nada; … - In: International Journal of Commerce and Management 22 (2012) 3, pp. 235-246
, they weighted the advantages and disadvantages of each mode of entry to decide on the best mode to enter Russia and … company prefers a certain mode of entry over the other, but what is necessary is to follow what El Sewedy did, which is to …