Tuu, Ho Huy; Olsen, Svein Ottar; Cong, Le Chi - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 4, pp. 778-795
, the effect of OE is weakened by the negative moderator effect of SN, but the effect of power is strengthened by the … positive moderator effect of perceived resources. The inclusion of interactions increases the explained variance of the choice …