Bos, Björn; Drupp, Moritz A.; Meya, Jasper N.; Quaas, … - In: Environmental and Resource Economics 76 (2020) 4, pp. 1117-1138
We study how moral suasion that appeals to two major ethical theories, Consequentialism and Deontology, affects … gap between private and social costs and where moral suasion has been widely used as a policy instrument. Based on a … externality as well as the support for governmental regulation. We find that Deontological moral suasion, appealing to individual …