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Search: subject:"Moral concern"
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moral concern
4
Buzz marketing
3
PLS
3
extrinsic motives
3
intrinsic motives
3
Consumer behaviour
2
Konsumentenverhalten
2
Moral concern
2
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1
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Leistungsanreiz
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Money
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Moral silence
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Moralische Bedenken
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Performance incentive
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Saving
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Socratic dialogue
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Sustainable consumption
1
Theorie
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Viral marketing
1
Virales Marketing
1
Voicing
1
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4
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English
5
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Hutter, Katharina
3
Mai, Robert
3
Brinkmann, Johannes
1
Ishii, Hiroaki
1
Kim, Sara
1
Lindemann, Beate
1
Masuda, Akiko
1
Onzō, Naoto
1
Sims, Ronald R.
1
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1
Zhou, Xinyue
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Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
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1
Money in a "safe" place : money anthropomorphism increases saving behavior
Wang, Lili
;
Kim, Sara
;
Zhou, Xinyue
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014281903
Saved in:
2
Effects on consumer attitudes of appeal information of ethical products
Masuda, Akiko
;
Ishii, Hiroaki
;
Onzō, Naoto
-
2019
Persistent link: https://www.econbiz.de/10012198949
Saved in:
3
Effective Incentives for Buzz Marketing: How
Moral
Concern
Moderates the Willingness to Engage as Buzz Agents
Hutter, Katharina
;
Mai, Robert
-
2013
is moderated by
moral
concern
. Implication for further research and practitioners are given. …
Persistent link: https://www.econbiz.de/10010352016
Saved in:
4
Effective incentives for buzz marketing : how
moral
concern
moderates the willingness to engage as buzz agents
Hutter, Katharina
;
Mai, Robert
-
2013
is moderated by
moral
concern
. Implication for further research and practitioners are given. …
Persistent link: https://www.econbiz.de/10010379587
Saved in:
5
Effective Incentives for Buzz Marketing: How
Moral
Concern
Moderates the Willingness to Engage as Buzz Agents
Hutter, Katharina
;
Mai, Robert
-
Deutsche Zentralbibliothek für …
-
2013
is moderated by
moral
concern
. Implication for further research and practitioners are given. …
Persistent link: https://www.econbiz.de/10010956687
Saved in:
6
Voicing moral concerns : yes, but how? The use of socratic dialogue methodology
Brinkmann, Johannes
;
Lindemann, Beate
;
Sims, Ronald R.
- In:
Journal of business ethics : JOBE
139
(
2016
)
3
,
pp. 619-631
Persistent link: https://www.econbiz.de/10011618878
Saved in:
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