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Search: subject:"Multichannel"
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Subject
All
Vertriebsweg
418
Distribution channel
416
Multichannel strategy
351
Einzelhandel
350
Multikanalvertrieb
348
Retail trade
333
Consumer behaviour
292
Konsumentenverhalten
290
Online-Handel
251
Online retailing
250
Beziehungsmarketing
231
Relationship marketing
231
Electronic Commerce
202
Mehrgleisiger Vertrieb
193
E-commerce
164
Marketingmanagement
99
Deutschland
97
Marketing management
93
Germany
90
Online-Marketing
74
Internet marketing
73
Supply chain
66
Lieferkette
65
Marketing
58
Customer satisfaction
53
Kundenzufriedenheit
53
Service quality
48
Dienstleistungsqualität
47
Theorie
45
Theory
45
Preismanagement
44
Pricing strategy
44
Internet
41
Multichannel
41
Digitalisierung
39
Brand management
37
Markenführung
36
Vertriebsorganisation
36
Omnichannel
34
Multichannel retailing
33
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Online availability
All
Undetermined
539
Free
136
Type of publication
All
Article
669
Book / Working Paper
330
Journal
1
Other
1
Type of publication (narrower categories)
All
Article in journal
497
Aufsatz in Zeitschrift
497
Hochschulschrift
91
Aufsatz im Buch
81
Book section
81
Thesis
64
Graue Literatur
37
Non-commercial literature
37
research-article
27
Working Paper
26
Aufsatzsammlung
25
Collection of articles of several authors
24
Sammelwerk
24
Arbeitspapier
19
Case study
15
Fallstudie
15
Conference paper
13
Konferenzbeitrag
13
Dissertation u.a. Prüfungsschriften
12
Collection of articles written by one author
6
Lehrbuch
6
Sammlung
6
Article
4
Conference Paper
4
Guidebook
4
Ratgeber
4
Textbook
4
Handbook
2
Handbuch
2
conceptual-paper
2
review
2
review-article
2
Conference proceedings
1
Elektronischer Datenträger
1
Festschrift
1
Konferenzschrift
1
Research Report
1
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1
case-report
1
viewpoint
1
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English
706
German
237
Undetermined
61
French
2
Italian
1
Polish
1
Spanish
1
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Author
All
Heinemann, Gerrit
21
Neslin, Scott A.
11
Frasquet Deltoro, Marta
10
Schramm-Klein, Hanna
9
Steinmann, Sascha
9
Wirtz, Bernd W.
9
Rudolph, Thomas
8
Verhoef, Peter C.
8
Hübner, Alexander
7
Breugelmans, Els
6
Buse, Stephan
6
Campo, Katia
6
Gao, Fei
6
Harris, Patricia
6
Herstatt, Cornelius
6
Holzapfel, Andreas
6
Jerath, Kinshuk
6
Kannan, P. K.
6
Kumar, Anuj
6
Schröder, Hendrik
6
Schögel, Marcus
6
Tiwari, Rajnish
6
Wagner, Gerhard
6
Zielke, Stephan
6
Homburg, Christian
5
Mollá Descals, Alejandro
5
Rippé, Cindy B.
5
Schumann, Jan Hendrik
5
Sussan, Fiona
5
Swoboda, Bernhard
5
Weisfeld-Spolter, Suri
5
Wollenburg, Johannes
5
Yurova, Yuliya
5
Acquila-Natale, Emiliano
4
Brock, Harald
4
Brunner, Felix
4
Carlson, Jamie
4
Cuthbertson, Richard
4
Dalla Pozza, Ilaria
4
Dirsehan, Taşkın
4
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Institution
All
Springer Fachmedien Wiesbaden
21
Books on Demand GmbH <Norderstedt>
5
Université Paris-Dauphine (Paris IX)
4
Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
3
HAL
2
Springer-Verlag GmbH
2
Universität Mannheim
2
epubli GmbH
2
Bundesverband des Deutschen Lederwaren-Einzelhandels
1
Bundesverband des Deutschen Schuheinzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
C.E.P.R. Discussion Papers
1
Christian-Albrechts-Universität zu Kiel
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Dgroup
1
Eric Cuvillier <Firma>
1
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
1
Experian Marketing Services
1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit
1
Harvard Business School, Harvard University
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Josef Eul Verlag GmbH
1
Katholische Universität Eichstätt-Ingolstadt
1
Leuphana Universität Lüneburg
1
National Research University Higher School of Economics
1
Peter Lang GmbH
1
PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprüfungsgesellschaft
1
PricewaterhouseCoopers GmbH
1
RWTH Aachen
1
Shaker Verlag
1
Steinbeis, School of International Business and Entrepreneurship
1
Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Symposion Publishing Verlag <Düsseldorf>
1
Technische Universität Braunschweig
1
Tinbergen Institute
1
Tinbergen Instituut
1
Universität Augsburg
1
Universität St. Gallen / Institut für Marketing
1
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Published in...
All
Journal of retailing and consumer services
61
SpringerLink / Bücher
29
Journal of retailing
28
Journal of business research : JBR
23
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
The international review of retail, distribution and consumer research
17
International journal of production economics
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
European journal of operational research : EJOR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of retail and distribution management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Research
10
Springer eBook Collection
9
International journal of production research
8
International journal of retail & distribution management
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
International Journal of Retail & Distribution Management
7
International journal of electronic commerce : IJEC
7
Lehrbuch
7
Management Science
7
Journal of marketing
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Gabler Edition Wissenschaft
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Journal of Consumer Marketing
5
Journal of advertising research
5
Journal of marketing research
5
Journal of the Academy of Marketing Science
5
Reihe: Kundenorientierte Unternehmensführung
5
Transportation research / E : an international journal
5
Asia Pacific journal of marketing and logistics
4
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
Economics Papers from University Paris Dauphine
4
Journal of Research in Interactive Marketing
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of strategic marketing
4
MIS quarterly
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
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Source
All
ECONIS (ZBW)
829
RePEc
65
USB Cologne (EcoSocSci)
46
Other ZBW resources
40
EconStor
16
BASE
5
Showing
1
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10
of
1,001
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date (oldest first)
1
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
2
Influence of perceived value on omnichannel usage : Mediating and moderating roles of the omnichannel shopping habit
Sharma, Neeru
;
Fatima, Johra Kayeser
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462182
Saved in:
3
Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel
;
Tortosa-Edo, Vicent
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015062109
Saved in:
4
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
5
Understanding customers' choice for digital D2C versus multi-brand operations
Kalayci, Eda
;
Becker, Jan U.
;
Barrot, Christian
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 256-273
Persistent link: https://www.econbiz.de/10015065179
Saved in:
6
Mapping the trend of digital transformation in omni-channel retailing : a bibliometric analysis
Nornajihah Nadia Hasbullah
;
Ag Kaifah Riyard Kiflee
; …
- In:
Marketing i menedžment innovacij : m&mi
15
(
2024
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10014577532
Saved in:
7
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
8
Customer experience : conceptualization, measurement, and application in omnichannel environments
Gahler, Markus
;
Klein, Jan F.
;
Paul, Michael
- In:
Journal of service research
26
(
2023
)
2
,
pp. 191-211
Persistent link: https://www.econbiz.de/10014246204
Saved in:
9
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors : performance analysis, conceptual mapping, and future directions
Halibas, Alrence Santiago
;
Anh Thi Van Nguyen
;
Akbari, …
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1237-1264
Persistent link: https://www.econbiz.de/10014368262
Saved in:
10
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
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