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Consumer behaviour
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Multiple reference prices
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Online price search : impact of price comparison sites on offline price evaluations
Bodur, H. Onur
;
Klein, Noreen M.
;
Arora, Neeraj
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 125-139
Persistent link: https://www.econbiz.de/10010500741
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