Osman, Syuhaily; Sim Ong, Fon; Nor Othman, Md; Wei … - In: Journal of Islamic Marketing 5 (2014) 2, pp. 178-197
Muslim shoppers in Malaysia. The effect of age on shopping behaviour is tested using two age groups: 18-25 years and 50 years …–organism–response theory, Muslim shoppers who were positive about the atmospherics tend to spend more time and money, and they exhibited …