Xie, Shao-Ming - In: Journal of business economics and management 21 (2020) 6, pp. 1731-1751
This study conducts a dynamic rolling comparison between the Pareto/NBD model (parametric model) and machine learning … implementation timing of these two paradigms. This research utilizes Pareto/NBD (Abe) as representative of Buy-Till-You-Die (BTYD …/target period, which exhibit uncertainty. (4) The covariate effect helps Pareto/NBD (Abe) gain a better predictive result. These …