Svensson, Göran; Ferro-Soto, Carlos; Padin, Carmen; … - In: European Research on Management and Business Economics … 29 (2023) 3, pp. 1-9
In business-to-business (B2B) contexts, sales organizations require both long-term and stable partnerships to accomplish their tasks effectively and enhance mutual value and satisfaction for the parties involved. Collaboration and satisfaction are two connected and central issues in the...
