Chiu, Yen-Ting Helena; Hofer, Katharina Maria - In: Journal of Service Management 26 (2015) 3, pp. 516-538
Purpose – The purpose of this paper is to investigate market-contextual variations in consumers’ self-service technology (SST) usage intentions. Design/methodology/approach – Applications of the unified theory of acceptance and use of technology support the exploration of antecedents of...