Gatter, Shirin; Hüttl‐Maack, Verena; Rauschnabel, … - In: Psychology & Marketing 39 (2021) 3, pp. 508-523
Consumers with a high autotelic need for touch tend to experience deprivation because they cannot touch products while …. The results of four studies consistently show that consumers' autotelic need for touch is associated with benefits that …. Hedonic benefits prevail when consumers with a high need for touch actually experience AR, while they instead expect …