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Search: subject:"Need for distinction"
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Need for distinction
3
Preferential treatment
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Need
for
distinction
moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
2
Because I'm worth it : the impact of given versus perceived status on preferential treatment effectiveness
Pez, Virginie
;
Butori, Raphaëlle
;
Kerviler, Gwarlann de
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2477-2483
Persistent link: https://www.econbiz.de/10011399513
Saved in:
3
So you want to delight your customers : the perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments
Butori, Raphaëlle
;
De Bruyn, Arnaud
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 358-367
Persistent link: https://www.econbiz.de/10010223395
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