Social media user engagement is a network effective in achieving a variety of goals linked to stakeholder networks (SN) and Word-of-Mouth Referral (WOMR). Achieving the results requires network effect theory (NET), which revolves around user engagement (UE) with an active participatory platform...

We experimentally investigate how players with opposing views compete for influence through strategic targeting in networks. We varied the network structure, the relative influence of the opponent, and the heterogeneity of the nodes' initial opinions. Although most players adopted a...