Andersen, Lars Pynt; Lindberg, Frank; Ostberg, Jacob - In: Journal of Place Management and Development 14 (2021) 3, pp. 362-378
value and value negotiation by Nordic branding actors by way of answering the following question: How is Nordicness … appropriated by Nordic branding actors and what value regimes are drawn on in the process? Design/methodology/approach Using field … data from a selection of branding actors and sectors in Norway, Sweden and Denmark, a qualitative analysis of Nordic …