Erol, Fuat - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 133-151
of the brand (mission) hypocrisy on both brand distance and nWOM, and the moderating role of nutrition consciousness on …, and nWOM; nutrition consciousness has a moderating role on the effect of brand hypocrisy on brand image, and finally … on brand hypocrisy and nutrition consciousness, and focuses on the assessment process of individuals and its behavioral …