Häberle, Philip Christoph - In: Junior Management Science (JUMS) 8 (2023) 4, pp. 955-992
manufacturers (OEMs). To do so we use the structure of Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis and apply both … OEMs – the ACES Index. We conclude the following: (1) German OEMs can use their financial power, brand popularity, and … global presence to conquer new markets. (2) The organizational structures of German OEMs slow down their innovative power in …