Jirakasem, Monarat; Mitomo, Hitoshi - 2018
This research aims to examine the relation between Over-The-Top (OTT) services and mobile telephony. It will also … investigate factors affecting customer use of OTT services. Such services have been increasing in terms of revenue and intensity … communication services. The research relies on survey data collected in 2014 by NBTC, and comprises 4,716 observations. OTT services …