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Search: subject:"Offensive advertising"
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Advertising
5
Werbung
5
Advertising effects
4
Offensive advertising
4
Religion
4
Religiosity
4
Werbewirkung
4
Consumer behaviour
3
Konsumentenverhalten
3
Advertisements and promotions to Muslims and Hindus
2
Controversial products
2
India
2
Advertisements and promotions to Muslims
1
Arab consumers
1
Beziehungsmarketing
1
Brand
1
Brand hate
1
Brand image
1
Brand management
1
Brand retaliation
1
Egypt
1
Indien
1
Internet
1
Internet marketing
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Islam
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Lanchester model
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Markenführung
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Marketingmanagement
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Markovian Nash equilibrium
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Middle East
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English
6
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Khan, Mohd Afaq
2
Tariq, Mohd
2
Ayad, Nihal I. A.
1
Machowska, Dominika
1
Mansoor, Mahnaz
1
Moschis, George P.
1
Noor, Uzma
1
Pakakorn Rakrachakarn
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Rabbani, Sajeela
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Wilson, Jonathan A. J.
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Journal of Islamic marketing
2
Economics and business review
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Islamic Marketing
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Journal of Islamic marketing : JIMA
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ECONIS (ZBW)
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1
Religiosity and Egyptian Muslim millennials' views on
offensive
advertising
Wilson, Jonathan A. J.
;
Ayad, Nihal I. A.
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2759-2777
Persistent link: https://www.econbiz.de/10013536360
Saved in:
2
Brand hate and retaliation in Muslim consumers : does
offensive
advertising
matter?
Noor, Uzma
;
Mansoor, Mahnaz
;
Rabbani, Sajeela
- In:
Journal of Islamic marketing
13
(
2022
)
6
,
pp. 1395-1413
Persistent link: https://www.econbiz.de/10013278968
Saved in:
3
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
4
Investigating the role of customer churn in the optimal allocation of offensive and defensive advertising : the case of the competitive growing market
Machowska, Dominika
- In:
Economics and business review
4
(
2018
)
2
,
pp. 3-23
Persistent link: https://www.econbiz.de/10011897315
Saved in:
5
Offensive
advertising
: a religion based Indian study
Tariq, Mohd
;
Khan, Mohd Afaq
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
4
,
pp. 656-668
Persistent link: https://www.econbiz.de/10011799853
Saved in:
6
Offensive
advertising
: a religion based Indian study
Tariq, Mohd
;
Khan, Mohd Afaq
- In:
Journal of Islamic Marketing
8
(
2017
)
4
,
pp. 656-668
consumers of Northern India toward
offensive
advertising
and the reasons which make the advertising offensive. Design …
Persistent link: https://www.econbiz.de/10014878772
Saved in:
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