Strezovski, Zoran; Gramatnikovski, Sasko - In: UTMS journal of economics / University of Tourism and … 4 (2013) 3, pp. 377-382
The main aim of the paper is about festivals in the southern west city in the Republic of Macedonia – Ohrid, empirical … research of influence of the Ohrid summer festival on Ohrid tourism destination branding. Its strength to attract foreign … tourist and the role of Ohrid municipality and tourism stockholders to use festival as a tool to attract more foreign tourist …