Doyle, James D.; Heslop, Louise A.; Ramirez, Alex; … - In: International Journal of Wine Business Research 24 (2012) 3, pp. 196-218
Purpose – The purpose of this paper is to identify trust‐building signals and signaling patterns of commercial and non‐commercial wine bloggers within a trustworthiness framework and assess prominence of balanced versus unbalanced resource‐based or compensatory approaches for the...