Krishnan, Trichy V.; Bass, Frank M.; Jain, Dipak C. - In: Management Science 45 (1999) 12, pp. 1650-1663
Robinson and Lakhani (1975) initiated a long research stream in marketing when they used the Bass model (1969) to develop optimal pricing path for a new product. A careful analysis of the extant literature reveals that the research predominantly suggests that the optimal price path should be...