Garg, Nitika; Inman, J. Jeffrey; Mittal, Vikas - In: European Journal of Marketing 51 (2017) 9/10, pp. 1631-1649
on various aspects of decision-making. Previous research suggests that process (vs outcome) accountability might be more … and predicts the moderating role of process versus outcome accountability. Two experiments are conducted to test the … have different moderating effects on emotion and choice deferral relationship: under outcome accountability, angry …