Escobar-Sierra, Manuela; García Cardona, Alejandra; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-14
outrage on consumers' perceived values of socially irresponsible companies. Once we introduce our research problem, we conduct … equations. Specifically, we verify the effects of the moral outrage, on consumers' perceived values, in the context of a price … handkerchiefs in Colombia. The findings show that the moral outrage due to corporate social irresponsibility, affect the consumer …