Rebiazina, Vera; Sharko, Elena; Berezka, Svetlana - In: Journal of economics, finance & administrative science 29 (2024) 57, pp. 186-204
markets on their market and financial performance (FP) over a long-term, 13-year perspective. Design/methodology/approach The … notice that the effect of product development (PD) on marketing performance is mediated by competitor orientation. PD affects … Implementation of RM practices by Russian companies can increase their effectiveness of performance in the long term. Originality …