Rezaei, Sajad; Mazaheri, Ebrahim; Azadavar, Ramin - In: International Journal of Culture, Tourism and … 11 (2017) 2, pp. 157-181
Purpose The purpose of this paper is to examine the impact of customer perceived relationship marketing (CPRM), service quality and brand experience on tourists’ satisfaction and actual spending behavior in the emerging hospitality industry in Iran. Design/methodology/approach A total of 308...