Chen, Ningyuan; Li, Xiaobo; Li, Zechao; Wang, Chun - 2022
Firms selling multiple products usually adopt bundle pricing in their marketing strategy for the purpose of extracting … large consumer surplus. In this paper, we propose and analyze a bundling mechanism, referred to as component pricing with a … bundle size discount (CPBSD), which sells bundles for the summed prices of the included products (component pricing) minus a …