Hede, Anne-Marie; Garma, Romana; Josiassen, Alexander; … - In: European Journal of Marketing 48 (2014) 7/8, pp. 1395-1412
results show that perceived authenticity of the museum, the visitor and the materials in the museum are dimensions of … perceived authenticity, resonating with Bal’s (1996) research in this area. Findings also confirm that consumer scepticism and … expectations are antecedents to perceived authenticity of the visitor experience in museums, and that perceived authenticity in …