Solakis, Konstantinos; Peña-Vinces, Jesús; … - In: European Research on Management and Business Economics … 28 (2022) 1, pp. 1-10
study delineates two characteristics of PV - perceived quality and price - as sources for competitive strategy. It attempts … expected, dialogue did not have a positive influence on the perceived price or perceived quality. Finally, the results support … the notion that perceived quality affects the perceived price. As a firm-orientated model, the DART model was applied to …