Chia, Ricky Chee- Jiun; Efendi, Magdalene; Liew, Venus … - In: Cogent Business & Management 10 (2023) 2, pp. 1-19
relation, while attitude and perceived risks have significant adverse relation with consumer purchase intention during Covid-19 …, this study explores the influence of perceived behavioral control, subjective norm, and attitude. Importantly, perceived … risks is added to the conceptual model to study consumer purchase intention amid Covid-19. Boba drink is a popular beverage …