Baucells, Manel; Carrasco, Juan A.; Hogarth, Robin - Department of Economics and Business, Universitat … - 2005
Several studies have reported high performance of simple decision heuristics multi-attribute decision making. In this paper, we focus on situations where attributes are binary and analyze the performance of Deterministic-Elimination-By-Aspects (DEBA) and similar decision heuristics. We consider...