Zwick, Detlev; Denegri-Knott, Janice; Schroeder, Jonathan - In: Journal of Consumer Policy 30 (2007) 3, pp. 177-199
In this paper, it is argued that the connectivity of the networked market permits market participants to perceive causal relationships between consumer behaviour and its effects on others. The thesis is put forward that the globally networked markets of the information age give birth to new...