Huang, Yu-An; Lin, Chad; Su, Hung-Jen; Tung, Mei-Lien - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 1, pp. 99-126
LISREL structural equation modelling software. Findings – The results suggest that both social worship and personal worship … have a significant and positive impact on the intention to purchase music. However, personal worship has a negative impact …