Wagn, Lauren; Penner, Sara - In: Cogent business & management 11 (2024) 1, pp. 1-14
bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective. Seven senior craft …) storytelling and (4) personal branding. Findings were put into the Persuasion Knowledge Model, adding depth to our understanding of … the model when someone with high topic, agent, and persuasion knowledge is both an ‘agent’ and a ‘target’. Results showed …