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  • Search: subject:"Persuasive communication"
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Year of publication
Subject
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Persuasive communication 10 persuasive communication 9 Communication 8 Kommunikation 8 Consumer behaviour 6 Konsumentenverhalten 6 Advertising effects 4 Social psychology 4 Werbewirkung 4 Internet marketing 3 Online-Marketing 3 Commitment 2 Hotel industry 2 Hotellerie 2 Preference elicitation 2 Social Web 2 Social web 2 Viral marketing 2 Virales Marketing 2 commitment 2 preference elicitation 2 Advertising 1 Aggregate redistributional effects 1 Attitude change 1 Attitude functional theory 1 B-to-B-Marketing 1 Behaviour 1 Behavioural change 1 Business process management 1 Business-to-business marketing 1 COIN 1 COVID-19 1 Change leadership 1 Cognition 1 Communication of Solidarity 1 Consumer skepticism 1 Contingent focus model 1 Coronavirus 1 Credibility 1 Culture 1
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Online availability
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Free 10 Undetermined 10
Type of publication
All
Article 15 Book / Working Paper 6
Type of publication (narrower categories)
All
Article in journal 10 Aufsatz in Zeitschrift 10 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1
Language
All
English 13 Undetermined 8
Author
All
Jacquemet, Nicolas 4 James, Alexander 3 Shogren, Jason 3 Luchini, Stephane 2 Luchini, Stéphane 2 ANDRONICEANU, Armenia 1 Ahmed, Zahir 1 Ajanovic, Edina 1 Ardelet, Caroline 1 Argyris, Young Anna 1 Arruda Filho, Emílio José Montero 1 Audrezet, Alice 1 Azami, Tomohide 1 Bergier, Jean-Yves 1 Billah, Mamun 1 Buggle, Johannes C. 1 Caffier de Kerviler, Gwarlann 1 Dholakia, Nikhilesh 1 Dholakia, Ruby R. 1 Fan, Xinxuan 1 Faucher, Colette 1 Fujii, Satoshi 1 Gammarano, Igor de Jesus Lobato Pompeu 1 Ghofrani, Talayeh 1 Harada, Tetsuya 1 Horen, Femke van 1 Hou, Chenxuan 1 Ishida, Haruo 1 James, Alexander G. 1 Lee, Yangim 1 MARTINEZ, JUAN LUIS 1 Miller, Steven 1 Muqaddam, Aziz 1 Mussweiler, Thomas 1 NEGREA, Xenia 1 SABIE, Oana-Matilda 1 Sadarić, Antonio 1 Sarigöllü, Emine 1 Shogren, Jason F. 1 Taniguchi, Ayako 1
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Institution
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HAL 2 Centre d'Économie de la Sorbonne, Université Paris 1 (Panthéon-Sorbonne) 1 Université Paris-Dauphine (Paris IX) 1 Área de Entorno Económico, Instituto de Empresa 1
Published in...
All
Journal of retailing and consumer services 2 Post-Print / HAL 2 Australasian accounting business and finance journal : AABF 1 Cahiers de recherches économiques 1 Documents de travail du Centre d'Economie de la Sorbonne 1 Economic and business review : EBR 1 Economics Papers from University Paris Dauphine 1 Environmental & Resource Economics 1 European journal of marketing 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 International Journal of Software Science and Computational Intelligence (IJSSCI) 1 International journal of advertising : the review of marketing communications 1 International journal of technology management : IJTM 1 Postmodern Openings 1 REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC 1 Resource and energy economics 1 Tourism analysis : an interdisciplinary tourism & hospitality journal 1 Transportation 1 Working Papers Economia 1
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Source
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ECONIS (ZBW) 11 RePEc 9 Other ZBW resources 1
Showing 1 - 10 of 21
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When it pays to be clear : the appeal of concrete communication under uncertainty
Horen, Femke van; Wänke, Michaela; Mussweiler, Thomas - In: International journal of advertising : the review of … 43 (2024) 3, pp. 533-553
Persistent link: https://www.econbiz.de/10014550991
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Giving sense to change leadership : towards a narrative-based process model
Sadarić, Antonio; Škerlavaj, Miha - In: Economic and business review : EBR 25 (2023) 1, pp. 41-63
Persistent link: https://www.econbiz.de/10014253200
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Beyond influence : unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures
Gammarano, Igor de Jesus Lobato Pompeu; Dholakia, Nikhilesh - In: European journal of marketing 59 (2025) 1, pp. 21-58
Persistent link: https://www.econbiz.de/10015198468
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Persuasive communications, online reviews and service performances : a study on the hotel industry of New Zealand
Ahmed, Zahir; Fan, Xinxuan; Billah, Mamun - In: Australasian accounting business and finance journal : AABF 16 (2022) 1, pp. 4-20
Persistent link: https://www.econbiz.de/10012880234
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The impact of new media technologies on persuasive communication in the time of global crisis
Ghofrani, Talayeh - In: International journal of technology management : IJTM 94 (2024) 3/4, pp. 419-435
Persistent link: https://www.econbiz.de/10015062651
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What makes green persuasion effective? : evidence from a community-financed sanitation program in Indonesia
Yokoo, Hide-Fumi; Harada, Tetsuya - In: Resource and energy economics 73 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014327039
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Evaluating the effectiveness of campaign speeches : evidence from the first national speaking tour
Buggle, Johannes C.; Vlachos, Stephanos - 2020
This paper examines the effect of campaign visits in the context of the unique onesided nationwide speaking tour by a US Presidential candidate. During the 1896 election, the Democratic candidate went on a whistle stop train tour, while the Republican followed a frontporch campaign. To identify...
Persistent link: https://www.econbiz.de/10012404150
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Is bigger better? : how the scale effect influences green purchase intention : the case of washing machine
Hou, Chenxuan; Sarigöllü, Emine - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169630
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The effects of the visual presentation of an influencer's extroversion on perceived credibility and purchase intentions-moderated by personality matching with the audience
Argyris, Young Anna; Muqaddam, Aziz; Miller, Steven - In: Journal of retailing and consumer services 59 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012433334
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Deconstructing persuasiveness of online hotel review platforms
Ajanovic, Edina; Çizel, Beykan - In: Tourism analysis : an interdisciplinary tourism & … 25 (2020) 2/3, pp. 319-333
Persistent link: https://www.econbiz.de/10012438172
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