Search Results - subject:"Persuasive communication"

When it pays to be clear : the appeal of concrete communication under uncertainty

Horen, Femke van; Wänke, Michaela; Mussweiler, Thomas - In: International journal of advertising : the review of … 43 (2024) 3, pp. 533-553

Persistent link: https://www.econbiz.de/10014550991

Giving sense to change leadership : towards a narrative-based process model

Sadarić, Antonio; Škerlavaj, Miha - In: Economic and business review : EBR 25 (2023) 1, pp. 41-63

Persistent link: https://www.econbiz.de/10014253200

Beyond influence : unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures

Gammarano, Igor de Jesus Lobato Pompeu; Dholakia, Nikhilesh - In: European journal of marketing 59 (2025) 1, pp. 21-58

Persistent link: https://www.econbiz.de/10015198468

Persuasive communications, online reviews and service performances : a study on the hotel industry of New Zealand

Ahmed, Zahir; Fan, Xinxuan; Billah, Mamun - In: Australasian accounting business and finance journal : AABF 16 (2022) 1, pp. 4-20

Persistent link: https://www.econbiz.de/10012880234

The impact of new media technologies on persuasive communication in the time of global crisis

Ghofrani, Talayeh - In: International journal of technology management : IJTM 94 (2024) 3/4, pp. 419-435

Persistent link: https://www.econbiz.de/10015062651

What makes green persuasion effective? : evidence from a community-financed sanitation program in Indonesia

Yokoo, Hide-Fumi; Harada, Tetsuya - In: Resource and energy economics 73 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014327039

Evaluating the effectiveness of campaign speeches : evidence from the first national speaking tour

Buggle, Johannes C.; Vlachos, Stephanos - 2020

This paper examines the effect of campaign visits in the context of the unique onesided nationwide speaking tour by a US Presidential candidate. During the 1896 election, the Democratic candidate went on a whistle stop train tour, while the Republican followed a frontporch campaign. To identify...

Persistent link: https://www.econbiz.de/10012404150

Is bigger better? : how the scale effect influences green purchase intention : the case of washing machine

Hou, Chenxuan; Sarigöllü, Emine - In: Journal of retailing and consumer services 65 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013169630

The effects of the visual presentation of an influencer's extroversion on perceived credibility and purchase intentions-moderated by personality matching with the audience

Argyris, Young Anna; Muqaddam, Aziz; Miller, Steven - In: Journal of retailing and consumer services 59 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012433334

Deconstructing persuasiveness of online hotel review platforms

Ajanovic, Edina; Çizel, Beykan - In: Tourism analysis : an interdisciplinary tourism & … 25 (2020) 2/3, pp. 319-333

Persistent link: https://www.econbiz.de/10012438172