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Search: subject:"Persuasiveness"
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Consumer behaviour
20
Konsumentenverhalten
20
Advertising effects
19
Werbewirkung
19
Advertising
13
Persuasiveness
13
Werbung
12
Internet marketing
10
Online-Marketing
10
persuasiveness
6
Psychology of advertising
5
Social Web
5
Social web
5
Viral marketing
5
Virales Marketing
5
Werbepsychologie
5
Cognition
4
Communication
4
Emotion
4
Kognition
4
Kommunikation
4
Message persuasiveness
3
PERSUASIVENESS
3
ПЕРСУАЗИВНОСТЬ
3
Advertising persuasiveness
2
Brand
2
Brand management
2
Brands
2
Celebrity endorsement
2
Celebrity-Werbung
2
Charity
2
China
2
Credibility
2
Environmental consciousness
2
Fundraising
2
Markenartikel
2
Markenführung
2
Marketing communications
2
Marketing management
2
Marketingmanagement
2
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Undetermined
28
Free
7
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Article
42
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Article in journal
31
Aufsatz in Zeitschrift
31
research-article
3
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English
34
Undetermined
8
Author
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Fan, Fei
3
Roswinanto, Widyarso
2
Strutton, David
2
Sussan, Fiona
2
Weisfeld-Spolter, Suri
2
Alenazi, Sultan Alaswad
1
Alhammad, Muna M.
1
Amatulli, Cesare
1
Baek, Tae Hyun
1
Bailey, Ainsworth Anthony
1
Bose, Indranil
1
Brusenskaja, L. A.
1
Chan, Kara
1
Chang, Hsin Hsin
1
Chen, Annie Huiling
1
Chen, Jie
1
Chuang, Shih-Chieh
1
Costabile, Michele
1
De Angelis, Matteo
1
Deshmukh, Ashutosh
1
Dong, Yinyin
1
Díaz, Estrella
1
Eisend, Martin
1
Estelami, Hooman
1
Fan, Wenjian
1
Foti, Lianne
1
Fu, Lin
1
Gauld, Stephen
1
Gendron, Yves
1
Goodwin, J.
1
Gould, Stephen
1
Gulliver, Stephen R.
1
Huang, Chung-Ching
1
Hwang, Yoo Hee
1
Jiang, Hongyan
1
Jiang, Qinghua
1
Jiang, Yushi
1
Joshi, Prem Lal
1
Kao, Danny T.
1
Kim, Seeun
1
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Published in...
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International journal of advertising : the review of marketing communications
3
Marketing letters : a journal of research in marketing
3
ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of business research : JBR
2
Young consumers : insight and ideas for responsible marketers
2
Afro-Asian Journal of Finance and Accounting
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
Electronic commerce research
1
European research studies
1
Global business review
1
Health marketing quarterly
1
International journal of consumer studies
1
International journal of hospitality management
1
Journal of Air Transport Management
1
Journal of Applied Management and Investments
1
Journal of Product & Brand Management
1
Journal of business & economics research
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel and tourism marketing
1
Online Information Review
1
Psychology & marketing
1
Qualitative research in accounting & management
1
Quality & Quantity: International Journal of Methodology
1
South Asian journal of management : SAJM
1
The journal of product & brand management
1
The marketing review
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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Source
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ECONIS (ZBW)
31
RePEc
7
Other ZBW resources
3
BASE
1
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1
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42
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1
Narrative information on secondhand products in e-commerce
Xu, Jian
;
Li, Zhe
;
Wang, Xuequn
;
Xia, Chunyu
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 625-644
Persistent link: https://www.econbiz.de/10013454712
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
The audit society : opening up a meaningful epistemological agenda
Gendron, Yves
- In:
Qualitative research in accounting & management
21
(
2024
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10014512524
Saved in:
4
Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
Saved in:
5
Antecedents to consumers' green hotel stay purchase behavior during the COVID-19 pandemic : the influence of green consumption value, emotional ambivalence, and consumers' percepti...
Chen, Annie Huiling
;
Peng, Norman
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014318784
Saved in:
6
Generation Z's response to the virtual reality advertising in China
Yu, Bin
;
Fan, Fei
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
Saved in:
7
From a relational approach : the
persuasiveness
of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
8
The convergence or divergence of design characteristics in determining the recall and
persuasiveness
of seaside destination slogans
Qu, Ying
;
Dong, Yinyin
;
Xu, Feifei
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271580
Saved in:
9
Study on the effect of text direction and temporal focus on advertising
persuasiveness
Xi, Yue
;
Wang, Yudie
;
Jiang, Yushi
;
Wang, Yedi
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1149-1164
Persistent link: https://www.econbiz.de/10013328250
Saved in:
10
Effects of linguistic style on
persuasiveness
of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
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